Growth Hacking... the engineer view

A very interesting concept were the product design is the one driving the conversion rates for the company.

It impacts...
Acquisition - WOW user growth (Week over Week)
Activation - % users subscription
Retention - % of users who use it
Virality - % users invites
+ Revenue

It leverage, Product Managers, Engineers, Data Scientist and Marketing.

The implementation is fast, working on 1 to 5 days sprints, the AB testing provides answer for hypothesis that allow for a more efficient and cost effective design that enables growth as fast as possible.

Growth Hacking is a matter of organization culture, is not that everyone is involved is that a company should dedicate a team to focus on Growth, and align the business on metrics of Growth.

Growth Hacking is based on a better design, not additional features.

Growth Hacking match perfectly the vision of Bimotics. Our products are aim for simplicity, ease of use and very intuitive to learn.

Growth Hacking is also about measuring fast, what does matter. Understanding what impacts design, and looking for new ways to improve the funnel and customer flow into a rich but simple experience, providing value as soon as possible and attracting customer.

Growth Hacking is an always evolving and testing, and tactics and strategy fade over time, Growth Hacking provide a methodology to continue growth, by constant measuring and analyzing the effects of changes.

Growth Hacking helps decide if a Google Login versus a Facebook login is more effective, or using PayPal versus a traditional Credit Card will drive more conversions.

Growth Hacking is about involving the product design and having the engineers at the business strategic table.

Very excited about our new blog and looking forward to share my experience from managing a technical startup.